The case (for and against) Multi Level Marketing

A dear friend of mine brought to my attention this piece of work by Jon Taylor, PhD. It is 381 pages. Quite a piece of work. You can look for it online pretty easily and download it for free.

He said to have embarked on Nu Skin business in 1994, claimed to climb up to be the top 1%, but quit because his wife gave him the ultimatum; "it's either Nu Skin or me!", to which he chose his marriage.

I find it interesting because since 1994 till today, little has changed in our industry. He released this study in 2011-2012. I personally felt that Jon made the mistake all MLM entrepreneurs would - which is to buy their pin title by spending money on stocking products for incentives instead of building a solid consumer base, probably over promising business partners and under delivering value in the process; hence his ethical argument on the legitimacy of the MLM business.

I assume it is his life's work to debunk the myths of Multi Level Marketing and how it is a terrible business model. I would like to compare Jon to Nu Skin 10MDC Joseph Cheung, an architect who started the business in 1990, then went on to become 1MDC in 1995. Still very much in Nu Skin business and reaping the rewards of his labour 27 years later.

Jon stated that 99.94% loss rate for those who come into Nu Skin business. It truly made me appreciate the MDCs more. We can focus on seeing the amount of people who have failed, or focus on the 1% (or in this case 0.06%) who succeeded. I choose to study those who succeed.

It is a lot of hard work. A lot of great positive values and the necessary activities to be the difference demonstrated. Don't talk the talk, WALK the talk. Let out actions and results do all the talking.